LCM has been entrusted with a framework agreement to design every new Activate location across the MENA region in collaboration with Majid Al Futtaim.

Following the successful launch of Activate at City Centre Mirdif, LCM has been entrusted with a framework agreement to design every new Activate location across the MENA region in collaboration with Majid Al Futtaim. The next destination is the flagship Mall of the Emirates, where the original concept will be elevated to reflect its premier status.