VOX Cinema at Mall of the Emirates introduces a groundbreaking cinema experience with the addition of 7 VIP PODs. This innovative concept combines fine dining with a large-format IMAX screen, creating what will be considered the best IMAX experience in the world. The VIP PODs offer a luxurious, immersive environment, placing guests in the perfect viewing position while enjoying exceptional service and dining, elevating the cinema experience to new heights.
In collaboration with VOX Cinemas and OMA, we helped create a new era of cinema experience that redefines traditional moviegoing. Inspired by the grandeur of classic theatres, the unique architecture amplifies the magic of cinema, transforming each screening into an immersive journey. The design is built around modular pods, ensuring that every viewer is in a prime position, bringing them emotionally and physically closer to the story.
At LCM, we were responsible for crafting the interior look and feel, selecting premium seating, and ensuring operational excellence. Every pod was designed to deliver a VIP experience, with fine dining service at every seat, ensuring that each guest enjoys an unforgettable, luxury cinema experience.
Mazaya Business Avenue AA1, First Al Khail Street, Floor 19, Office 1901, Jumeirah Lake Towers, Dubai