MIRDIF CITY CENTRE
Activate is the world’s first active gaming facility, where visitors play arcade-style games by actually jumping, climbing, and dodging. Groups of three to five move freely between eight to ten interactive rooms, choosing games that challenge their agility, problem-solving, and speed. They dive through lasers, climb glowing walls, but only the best will conquer them all once they #EnterTheGame.
In collaboration with Majid Al Futtaim Entertainment, the team at LCM was responsible for the architectural and interior design of the first Activate in the Middle East. The design features a futuristic, almost clinical lobby area that transitions seamlessly into an exciting and captivating game area. With a minimalist approach, the space captures the thrill and energy of entering the game, creating an immersive environment that enhances the overall experience from start to finish.
The team showcased creative expertise in space planning at City Centre Mirdif, successfully incorporating 9 rooms within a confined space of 600m2. This thoughtful layout ensures that customers enjoy the full Activate experience, maximising the available space while maintaining a seamless and exciting flow throughout the facility.
Mazaya Business Avenue AA1, First Al Khail Street, Floor 19, Office 1901, Jumeirah Lake Towers, Dubai